[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.msch.cz\/trendy-v-podnikani-pro-rok-2018-na-co-se-zamerit-a-cemu-se-vyhnout\/#Article","mainEntityOfPage":"https:\/\/www.msch.cz\/trendy-v-podnikani-pro-rok-2018-na-co-se-zamerit-a-cemu-se-vyhnout\/","headline":"Trendy v podnik\u00e1n\u00ed pro rok 2018. Na co se zam\u011b\u0159it a \u010demu se vyhnout","name":"Trendy v podnik\u00e1n\u00ed pro rok 2018. Na co se zam\u011b\u0159it a \u010demu se vyhnout","description":"Existuj\u00ed trendy, kter\u00e9 se v\u00e1\u017e\u00ed na specifick\u00e1 odv\u011btv\u00ed a oblasti. Ale jsou takov\u00e9, kter\u00e9 ovliv\u0148uj\u00ed cel\u00e9 tr\u017en\u00ed prost\u0159ed\u00ed. Tady si uk\u00e1\u017eeme t\u0159i z nich. 1. Digitalizace a v\u011bt\u0161\u00ed d\u016fraz na…","datePublished":"2025-02-24","dateModified":"2023-05-03","author":{"@type":"Person","@id":"https:\/\/www.msch.cz\/author\/#Person","name":"","url":"https:\/\/www.msch.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/4860d213c5bedfa07ff2b166ff7b069759f9dbf79eae813578c75f9f8cb939b7?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4860d213c5bedfa07ff2b166ff7b069759f9dbf79eae813578c75f9f8cb939b7?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"msch.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.msch.cz\/wp-content\/uploads\/img_a304039_w2071_t1515014303.jpg","url":"https:\/\/www.msch.cz\/wp-content\/uploads\/img_a304039_w2071_t1515014303.jpg","height":0,"width":0},"url":"https:\/\/www.msch.cz\/trendy-v-podnikani-pro-rok-2018-na-co-se-zamerit-a-cemu-se-vyhnout\/","wordCount":495,"articleBody":"Existuj\u00ed trendy, kter\u00e9 se v\u00e1\u017e\u00ed na specifick\u00e1 odv\u011btv\u00ed a oblasti. Ale jsou takov\u00e9, kter\u00e9 ovliv\u0148uj\u00ed cel\u00e9 tr\u017en\u00ed prost\u0159ed\u00ed. Tady si uk\u00e1\u017eeme t\u0159i z nich. 1. Digitalizace a v\u011bt\u0161\u00ed d\u016fraz na bezpe\u010dnost Rok 2017 se nesl ve znamen\u00ed velmi n\u00edzk\u00e9 nezam\u011bstnanosti, kter\u00e1 mnoh\u00fdm firm\u00e1m, hledaj\u00edc\u00ed nov\u00e9 zam\u011bstnance, p\u0159inesla hork\u00e9 chvilky. Stala se tak hlavn\u00edm faktorem, kter\u00fd limitoval jejich r\u016fst. Tento stav by se v nov\u00e9m roce nem\u011bl zm\u011bnit, proto bude st\u00e1le v\u00edce firem nuceno s\u00e1hnout po jin\u00e9m \u0159e\u0161en\u00ed. Jedn\u00edm z nich by mohla b\u00fdt st\u00e1le v\u011bt\u0161\u00ed m\u00edra zapojen\u00ed technologi\u00ed do vnit\u0159n\u00edho fungov\u00e1n\u00ed cel\u00e9 firmy. Mnoho podnikatel\u016f a podnikatelek bude tedy tla\u010dit na postup v procesu digitalizace a automatizace. A to pr\u00e1v\u011b tam, kde to je z hlediska n\u00e1vratnosti investic moment\u00e1ln\u011b nejv\u00fdhodn\u011bj\u0161\u00ed. S t\u00edmto procesem jde ruku v ruce v\u011bt\u0161\u00ed tlak na bezpe\u010dnost a soukrom\u00ed jak u\u017eivatel\u016f, tak samotn\u00fdch firem. V t\u00e9to souvislosti je dobr\u00e9 p\u0159ipomenout i bl\u00ed\u017e\u00edc\u00ed se zaveden\u00ed na\u0159\u00edzen\u00ed GDPR. Normy, kter\u00e1 klade dal\u0161\u00ed n\u00e1roky na podnikatele v oblasti zpracov\u00e1n\u00ed a ukl\u00e1d\u00e1n\u00ed osobn\u00edch dat.2. Zm\u011bna v my\u0161len\u00ed a chov\u00e1n\u00ed zam\u011bstnanc\u016f Nejenom nedostatek pracovn\u00edch sil, ale i vzr\u016fstaj\u00edc\u00ed n\u00e1roky st\u00e1vaj\u00edc\u00edch a nov\u011b nastupuj\u00edc\u00edch zam\u011bstnanc\u016f, budou utv\u00e1\u0159et podobu roku 2018 pro mnoh\u00e9 firmy. Technologie toti\u017e m\u011bn\u00ed cel\u00e9 pracovn\u00ed prost\u0159ed\u00ed. Nap\u0159\u00edklad, uleh\u010duj\u00ed pr\u00e1ci na d\u00e1lku, co\u017e m\u016f\u017ee m\u00edt, mimo jin\u00e9, velmi pozitivn\u00ed dopady na \u017eivotn\u00ed prost\u0159ed\u00ed, skrz omezen\u00ed doj\u00ed\u017ed\u011bn\u00ed za prac\u00ed a jeho ekologick\u00fdch dopad\u016f. Pozitivn\u00ed je, \u017ee se m\u011bn\u00ed sm\u00fd\u0161len\u00ed samotn\u00fdch zam\u011bstnanc\u016f. Jak ukazuj\u00ed v\u00fdsledky pr\u016fzkum\u016f, prov\u00e1d\u011bn\u00fdch poradenskou firmou PwC, st\u00e1le v\u00edce z nich si uv\u011bdomuje d\u016fle\u017eitost celo\u017eivotn\u00edho u\u010den\u00ed, i tzv. soft skills. Ve vztahu k technologick\u00e9mu pokroku je v\u011bt\u0161ina z nich pozitivn\u00ed, kdy 60 % dot\u00e1zan\u00fdch v\u011b\u0159\u00ed, \u017ee technologie zlep\u0161\u00ed jejich pracovn\u00ed vyhl\u00eddky. 3. Z\u00e1kazn\u00edci jako individuality Pokrok v oblasti um\u011bl\u00e9 inteligence, kter\u00e1 je st\u00e1le \u010dast\u011bji sou\u010d\u00e1st\u00ed mnoha produkt\u016f, web\u016f i aplikac\u00ed, m\u011bn\u00ed spolu se samotn\u00fdmi firmami i o\u010dek\u00e1v\u00e1n\u00ed z\u00e1kazn\u00edk\u016f. Ti si zvl\u00e1\u0161\u0165 v posledn\u00ed dob\u011b zvykli na velmi individu\u00e1ln\u00ed p\u0159\u00edstup. Tak\u017ee, ty firmy, kter\u00e9 cht\u011bj\u00ed udr\u017eet krok s konkurenc\u00ed, mus\u00ed vsadit pr\u00e1v\u011b na tuto oblast, a u\u010dinit tak sv\u00e9 produkty a slu\u017eby je\u0161t\u011b atraktivn\u011bj\u0161\u00ed. Jasn\u011b se ukazuje, \u017ee produkty a slu\u017eby, \u0161it\u00e9 na m\u00edru, p\u0159edstavuj\u00ed budoucnost. Z\u00e1kazn\u00edci nyn\u00ed o\u010dek\u00e1vaj\u00ed nejenom kvalitu, ale i osobn\u00ed p\u0159\u00edstup a nev\u0161edn\u00ed z\u00e1\u017eitek p\u0159i nakupov\u00e1n\u00ed.                                                                                                                                                                                                                                                                                                                                                                                        4.5\/5 - (6 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Trendy v podnik\u00e1n\u00ed pro rok 2018. Na co se zam\u011b\u0159it a \u010demu se vyhnout","item":"https:\/\/www.msch.cz\/trendy-v-podnikani-pro-rok-2018-na-co-se-zamerit-a-cemu-se-vyhnout\/#breadcrumbitem"}]}]