[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.msch.cz\/vyzrajte-na-nakupy\/#Article","mainEntityOfPage":"https:\/\/www.msch.cz\/vyzrajte-na-nakupy\/","headline":"Vyzrajte na n\u00e1kupy","name":"Vyzrajte na n\u00e1kupy","description":"Nakupov\u00e1n\u00ed, nebo sp\u00ed\u0161e nab\u00eddka zbo\u017e\u00ed je dnes hotov\u00e1 v\u011bda. Vypracov\u00e1vaj\u00ed se studie o nab\u00edzen\u00ed zbo\u017e\u00ed, o um\u00edst\u011bn\u00ed reg\u00e1l\u016f s\u00a0t\u00edm \u010di on\u00edm sortimentem v\u00a0are\u00e1lu obchodu. V\u0161e m\u00e1 sv\u016fj v\u00fdznam sv\u016fj \u0159\u00e1d.…","datePublished":"2025-02-24","dateModified":"2023-05-03","author":{"@type":"Person","@id":"https:\/\/www.msch.cz\/author\/#Person","name":"","url":"https:\/\/www.msch.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/4860d213c5bedfa07ff2b166ff7b069759f9dbf79eae813578c75f9f8cb939b7?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4860d213c5bedfa07ff2b166ff7b069759f9dbf79eae813578c75f9f8cb939b7?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"msch.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.msch.cz\/wp-content\/uploads\/img_a328368_w2653_t1540667620.jpg","url":"https:\/\/www.msch.cz\/wp-content\/uploads\/img_a328368_w2653_t1540667620.jpg","height":0,"width":0},"url":"https:\/\/www.msch.cz\/vyzrajte-na-nakupy\/","wordCount":461,"articleBody":"Nakupov\u00e1n\u00ed, nebo sp\u00ed\u0161e nab\u00eddka zbo\u017e\u00ed je dnes hotov\u00e1 v\u011bda. Vypracov\u00e1vaj\u00ed se studie o nab\u00edzen\u00ed zbo\u017e\u00ed, o um\u00edst\u011bn\u00ed reg\u00e1l\u016f s\u00a0t\u00edm \u010di on\u00edm sortimentem v\u00a0are\u00e1lu obchodu. V\u0161e m\u00e1 sv\u016fj v\u00fdznam sv\u016fj \u0159\u00e1d. Ani rozm\u00edst\u011bn\u00ed jednotliv\u00fdch prodejen v\u00a0are\u00e1lu cel\u00e9 budovy nen\u00ed nahodil\u00e9. \u00da\u010del je jedin\u00fd. Nab\u00eddnout n\u00e1m, tedy z\u00e1kazn\u00edkovi co nejv\u011bt\u0161\u00ed mno\u017estv\u00ed zbo\u017e\u00ed.Tak\u00e9 jste si v\u0161imli, \u017ee \u010das od \u010dasu se ve va\u0161em marketu, do kter\u00e9ho chod\u00edte roky n\u011bjak prohod\u00ed reg\u00e1ly? Mysl\u00edte si \u017ee se n\u011bkdo sna\u017e\u00ed o jinou image prodejny, \u017ee jde jen o estetick\u00e9 d\u016fvody? Omyl! Jedin\u00fdm prav\u00fdm \u00fa\u010delem t\u011bchto zm\u011bn je zm\u00e1st n\u00e1s, z\u00e1kazn\u00edka, co v\u00a0b\u00fdval\u00e9m uskupen\u00ed prodejny chodil pro sv\u00e9 zbo\u017e\u00ed tak\u0159ka poslepu. U\u017e se na n\u00e1s toti\u017e management obchodu nemohl d\u00edvat, jak jsme vstoupili turniketem a nam\u00ed\u0159ili si to nejkrat\u0161\u00ed cestou za pe\u010divem, uzeninami. Pak jsme prob\u011bhli kolem nab\u00eddky chips\u016f p\u0159\u00edmo k\u00a0reg\u00e1lu s\u00a0\u010derven\u00fdm v\u00ednem a \u0161up k\u00a0pokladn\u00e1m. To by tedy ne\u0161lo! V\u017edy\u0165 oni tam maj\u00ed tolik dal\u0161\u00edho zbo\u017e\u00ed, na kter\u00e9 se ani nepod\u00edv\u00e1me!Nyn\u00ed po p\u0159estavb\u011b prodejny v\u00e1s p\u0159inut\u00ed p\u0159\u00edmo hledat to va\u0161e obvykl\u00e9 a obl\u00edben\u00e9 zbo\u017e\u00ed. Ne\u017e ho najdete, budete chv\u00edli bloudit. T\u0159eba zahl\u00e9dnete n\u011bco, co v\u00e1m padne do oka a koup\u00edte si to. T\u0159eba objev\u00edte jin\u00fd druh chips\u016f, nebo t\u0159eba p\u0159i jejich hled\u00e1n\u00ed zabloud\u00edte \u00fapln\u011b do jin\u00e9ho odd\u011blen\u00ed, o kter\u00e9m ani nev\u00edte, \u017ee je v\u00a0tom va\u0161em obl\u00edben\u00e9m obchod\u011b u\u017e od za\u010d\u00e1tku.Je to cel\u00e9 nen\u00e1padn\u00fdm n\u00e1tlakem. N\u00e1tlakem tak jemn\u00fdm, \u017ee jej ani nepoci\u0165ujete jako n\u00e1tlak. A v\u00e1\u0161 obl\u00edben\u00fd obchod si nen\u00e1padn\u011b zv\u011bt\u0161uje tr\u017eby. Je to, jak jsem u\u017e na za\u010d\u00e1tku napsal, \u00fapln\u00e1 filozofie prodeje, tahy a triky, jak prodat.V\u00edte, \u017ee nejlevn\u011bj\u0161\u00ed zbo\u017e\u00ed je v\u017edy um\u00edst\u011bno n\u011bkde dole, schov\u00e1no p\u0159ed va\u0161\u00edm pohledem? Naopak zbo\u017e\u00ed vy\u0161\u0161\u00ed ceny se vyh\u0159\u00edv\u00e1 p\u0159\u00edmo v\u00a0\u00farovni va\u0161eho pohledu? Napadlo v\u00e1s, pro\u010d je zbo\u017e\u00ed ka\u017edodenn\u00ed pot\u0159eby v\u017edy v\u00a0nejzaz\u0161\u00edm kout\u011b prodejny? V\u0161echno, v\u0161echno je um\u00edst\u011bno promy\u0161len\u011b, s\u00a0rozvahou a uv\u00e1\u017een\u00edm.Tak se nedivte, \u017ee v\u00a0obchod\u011b tr\u00e1v\u00edme tolik \u010dasu a utr\u00e1c\u00edme i za v\u011bci, kter\u00e9 v\u00a0n\u00e1kupn\u00edm seznamu nikdy nebyly.                                                                                                                                                                                                                                                                                                                                                                                        4.6\/5 - (7 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Vyzrajte na n\u00e1kupy","item":"https:\/\/www.msch.cz\/vyzrajte-na-nakupy\/#breadcrumbitem"}]}]